SEO Keyword Strategies For Sound Web Optimization

12/07/08

I have spent a lot of time, 5 years plus, in the Internet business of Search engine optimization. Some of the tips that I am sharing with you have been learnt from others and some by my own experience. It is important to understand that an average net user likes to keep it simple and that his search for information is usually hinged on generic terms.Whom to target as an audience should be clear to you as an SEO expert. If the target audience is going to be the general public, then a generic choice of keywords would do, however for a more discerning audience specific keyword phrases may be required. The simplest example is of the Java, which when searched would yield results such as type of coffee, motorbike brand, computer language etc. Java when targeting programmers would yield better, more focused results if a keyword phrase Java programming was put in. The language of the reader is an important input for example for the English speaking world reading from top left hand corner comes naturally but for an Arabic reader it is from right to left.

It has been found that on an average, an internet surfer loses interest in the text after about 250 words. So a good keyword strategy would be to put in the keywords starting from top left hand corner and in the first 250 words. These are basic parameters built into most Search engine logics. Search engines are also partial to Title heading, Paragraph headings and Sub Headings. Search engines also have a preference for bold and italics compared to normally typed words. These are important parameters to factor your SEO keyword strategy. Remember, some keywords are very popular but they are also vying for competition on a search ranking list. So it may well be a better strategy to choose lesser popular keywords which may help your website rank higher on a search list. Keywords are like celebrities. Both have finite longevity in public memory. So what was a 'buzzword yesterday may be out of fashion today and thus may not figure in the ranking list of search engines. Search volume logic is used by some Search Engines. Search volume numbers help in determining the number of hits that a particular word generates which can be a useful tool for analysis. Software such as Word Tracker, though a bit dated can still be used to find the popular net words. These are some of the tips for a good start in the SEO business.